Masters of contemporary, clean and wearable Parisian style.

Atelier de Production et de Creation (A.P.C for short) is a french brand founded by Tunisia born designer Jean Touitou. The brand was born out of a distaste for the over-branded and poorly fitted garments of the late 1980s, providing a response with their tailored and understated collections, focusing on quality of production and fabric. Since then, the brand has grown into a household name for anybody even remotely interested in clothing, staying true to their roots whilst continually offering excellent products, year after year.