In 1947, Mr Tsunemi made it his mission to bring denim production to Japan but it wouldn't be until 1961 that his early efforts would become Edwin.

A company that's fast become a household name to anyone with an interest in denim. Following a blueprint set out by Levi's, Lee and Wrangler, Edwin represented the progressive alternative, constantly pushing boundaries and innovating in an industry often limited by it's clearly defined structure and tradition. These innovations include the tri-colour rainbow selvedge detail that's still present throughout the collection season on season and the development of an "old wash" (the process of washing jeans to replicate a worn pair before retailing them) which would revolutionize the industry for years to come. We stock the numbered, mainline European range of Edwin jeans along with a selection of premium Made in Japan Denim and a capsule collection of their clothing. They're one of our favourite denim brands in store and we're proud to stock such a comprehensive range.