Gramicci

When revolutionary rock climber Mike Graham founded Gramicci in 1982, he wanted to produce clothing and equipment that would be functional on the great walls of Yosemite. His trouser designs featured a gusseted crotch which allowed for extra movement and an integrated belt for security, neither of which had previously been seen before. Mike achieved what he'd set out to do in creating practical climbing gear, but what he also did was change the way people saw and wore outdoor clothing.  Gramicci was championed by surfers, skaters and by hip-hop artists alike in the 80's-90's, with the gusseted crotch and integrated belt becoming synonymous with the brand to this day.