The classic heritage brand. Since Levi Strauss patented the their fit-for-purpose workwear using brown cotton duck canvas and blue denim in the early 1870s, Levi Strauss and Co has been an industry leader in clothing.
The company is a household name all over the world and they single handedly created the whole denim industry with their great quality products. Classic fits like the 501 (straight), 511 (slim) and 510 (skinny) are omnipresent everywhere from film and media through to (most likely) your street in your hometown. They also make great heritage inspired clothing, their iconic trucker jacket and a plethora of shirting, sweat and t-shirt options baring the brand's logo.