When it comes to denim, the bay area is the stuff of legend; the adopted home of Levi Strauss and the birthplace of the fabric as we know it, San Francisco is steeped in indigo-dyed history.

Tellason are one of a new generation of American denim brands proudly doing things the old-fashioned way, no washing, just made in the USA raw selvedge denim with an array of fits and weights to choose from. The ethos at the core of the brand is centred around authenticity and functionality, built to last garments with Cone Mills denim, custom-fabric lined pockets and a leather twitch patch made by artisanal stateside leather craftsmen Tanner Goods. Tellason is unafraid to take a bold stance in the face of practices that have become commonplace in the industry - steadfastly refusing to distress or apply any sort of pre-wear to any products; If a worn Tellason jean is what you’re after, you’ve got to earn it.